Abstract: Disclosed herein are systems, methods, and devices for generating attribution metrics. Systems include a sequential data structure generator configured to generate sequential data structures based on performance data. Each of the sequential data structures characterizes a sequential representation of at least some of a plurality of data events during a first time period. Systems also include an attribution metric generator configured to generate a first plurality of attribution scores and a first plurality of attribution metrics based on a first plurality of dimensions associated with the plurality of data events included in the sequential data structures. Systems further include a resource file generator configured to generate a first resource file that stores data values characterizing the first plurality of attribution metrics. The first resource file is capable of being provided to an advertisement server and being used to generate at least one message including a bid request.