Patents by Inventor Samantha M. Mowrer

Samantha M. Mowrer has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20220159342
    Abstract: Methods, apparatus, systems and articles of manufacture to determine whether a smart device is in-tab are disclosed. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to: provide smart television data from a smart television as an input to a model to generate an output, the smart television data being included in population data from a population of smart televisions; determine a tab status of the smart television based on the output; in response to the tab status of the smart television being out-of-tab, remove the smart television data from the population data; and credit media based on the population data.
    Type: Application
    Filed: February 7, 2022
    Publication date: May 19, 2022
    Inventors: Michael Evan Anderson, Samantha M. Mowrer, Robert Gottesman, Astha Jain
  • Patent number: 11317148
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying in return path data a first group of set top boxes classified as likely to exhibit machine events in tuning data of the return path data more frequently than a second group of set top boxes represented in the return path data. Additionally, in some examples, the method includes determining whether the first group of set top boxes includes a machine event based on a pattern of the tuning data in the return path data for respective ones of the first group of set top boxes and improving an accuracy of return path data by rectifying the machine event.
    Type: Grant
    Filed: January 20, 2020
    Date of Patent: April 26, 2022
    Assignee: The Nielsen Company (US), LLC
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Neung Soo Ha, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Joshua Ivan Friedman, Adam E. Hasinski
  • Patent number: 11245963
    Abstract: Methods, apparatus, systems and articles of manufacture to determine whether a smart device is in-tab are disclosed. An example apparatus includes a labelled data generator to identify a first smart television that corresponds to a first panelist by comparing first data from the first smart television to second data from the first panelist; and generate training data by labelling the first smart television as in-tab or out-of-tab based on the second data from the first panelist; and a model trainer to train a model using the training data, the model trainer to train the model to determine a tab status for a second smart television.
    Type: Grant
    Filed: April 29, 2020
    Date of Patent: February 8, 2022
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Evan Anderson, Samantha M. Mowrer, Robert Gottesman, Astha Jain
  • Publication number: 20210344997
    Abstract: Methods, apparatus, systems and articles of manufacture to determine whether a smart device is in-tab are disclosed. An example apparatus includes a labelled data generator to identify a first smart television that corresponds to a first panelist by comparing first data from the first smart television to second data from the first panelist; and generate training data by labelling the first smart television as in-tab or out-of-tab based on the second data from the first panelist; and a model trainer to train a model using the training data, the model trainer to train the model to determine a tab status for a second smart television.
    Type: Application
    Filed: April 29, 2020
    Publication date: November 4, 2021
    Inventors: Michael Evan Anderson, Samantha M. Mowrer, Robert Gottesman, Astha Jain
  • Publication number: 20210258654
    Abstract: An example apparatus includes an advertisement determiner to identify a first plurality of respondents that received an addressable advertisement and a second plurality of respondents that received a linear advertisement based on combined program tuning data and reference advertisement data; a calculator to calculate a first average commercial minute rating for the addressable advertisement based on first duration weighted impressions associated with the first plurality of respondents and a second average commercial minute rating for the linear advertisement based on second duration weighted impressions associated with the second plurality of respondents; and a communication interface to transmit the first average commercial minute rating and the second average commercial minute rating for crediting the addressable advertisement and the linear advertisement with audience viewership metrics.
    Type: Application
    Filed: March 26, 2021
    Publication date: August 19, 2021
    Inventors: David J. Kurzynski, Samantha M. Mowrer
  • Publication number: 20210227287
    Abstract: Example methods, apparatus, systems and articles of manufacture to implement an addressable measurement framework are disclosed. Example apparatus disclosed herein perform a common homes analysis of provider data and panel data to determine a coverage footprint associated with the provider data, the provider data including at least one of return path data reported by a plurality of set-top boxes or automatic content recognition data reported by a plurality of smart media devices, and the panel data reported by media device meters. Disclosed example apparatus also weight a portion of the provider data based on the common homes analysis, weight a portion of the panel data based on the common homes analysis, and calculate an addressable advertisement rating based on the weighted portion of the provider data and the weighted portion of the panel data.
    Type: Application
    Filed: March 12, 2021
    Publication date: July 22, 2021
    Inventors: Samantha M. Mowrer, Molly Poppie, Scott N. Brown
  • Publication number: 20210204037
    Abstract: Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site.
    Type: Application
    Filed: March 12, 2021
    Publication date: July 1, 2021
    Inventors: Gangadhar Jakkula, Jean Guerrettaz, John Charles Coughlin, Paul Chimenti, Jiji Sadasivakurup, Kimberly I. Gilberti, Samantha M. Mowrer, Narasimha Reddy Goli, Molly Poppie
  • Publication number: 20210144436
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Application
    Filed: November 16, 2020
    Publication date: May 13, 2021
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Publication number: 20210011893
    Abstract: Example methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to deduplicate common devices across multiple data sources are disclosed. An example system includes a comparison controller to identify a first device in a first data source and a second device in a second data source as a possible common device.
    Type: Application
    Filed: July 10, 2020
    Publication date: January 14, 2021
    Inventors: Rachel Worth Olson, Michael Evan Anderson, Rishi Sriram, Margaret M. Orton, Fatemehossadat Miri, Samantha M. Mowrer, David J. Kurzynski, Molly Poppie
  • Publication number: 20200382837
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory, and a processor to execute instructions to: determine first probabilities for first panelists in a first household based on a first number of minutes of first media presented by a first media presentation device monitored by a first meter, determine second probabilities for second panelists in a plurality of second households based on a second number of minutes of second media presented by second media presentation devices monitored by a plurality of second meters, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of second households to associated with the first household, and impute respective portions of the first number of minutes to corresponding ones of the first panelists when monitored behavior of the candidate household matches monitored behavior of the first household.
    Type: Application
    Filed: August 20, 2020
    Publication date: December 3, 2020
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Patent number: 10841649
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Grant
    Filed: October 4, 2018
    Date of Patent: November 17, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Publication number: 20200328955
    Abstract: Example methods and apparatus to onboard return path data providers for audience measurement are disclosed herein. Example apparatus disclosed herein to predict return path data quality include a classification engine to compute a first data set of model features from validation tuning data reported from media metering devices and a second data set of model features from return path data reported from return path data devices. The example apparatus also include a prediction engine to train a machine learning algorithm based on the first data set, apply the trained machine learning algorithm to the second data set to predict quality of the return path data reported from the return path data devices, and determine an onboarding status for a return path data provider based on an aggregate predicted quality of the return path data reported from the return path data devices.
    Type: Application
    Filed: April 30, 2020
    Publication date: October 15, 2020
    Inventors: David J. Kurzynski, Samantha M. Mowrer, Michael Grotelueschen, Vince Tambellini, Demetrios Fassois, Jean Guerrettaz
  • Patent number: 10757480
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.
    Type: Grant
    Filed: January 29, 2019
    Date of Patent: August 25, 2020
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Publication number: 20200228865
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying in return path data a first group of set top boxes classified as likely to exhibit machine events in tuning data of the return path data more frequently than a second group of set top boxes represented in the return path data. Additionally, in some examples, the method includes determining whether the first group of set top boxes includes a machine event based on a pattern of the tuning data in the return path data for respective ones of the first group of set top boxes and improving an accuracy of return path data by rectifying the machine event.
    Type: Application
    Filed: January 20, 2020
    Publication date: July 16, 2020
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Neung Soo Ha, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Joshua Ivan Friedman, Adam E. Hasinski
  • Patent number: 10542316
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying in return path data a first group of set top boxes classified as likely to exhibit machine events in tuning data of the return path data more frequently than a second group of set top boxes represented in the return path data. Additionally, in some examples, the method includes determining whether the first group of set top boxes includes a machine event based on a pattern of the tuning data in the return path data for respective ones of the first group of set top boxes and improving an accuracy of return path data by rectifying the machine event.
    Type: Grant
    Filed: November 21, 2017
    Date of Patent: January 21, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Neung Soo Ha, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Joshua Ivan Friedman, Adam E. Hasinski
  • Publication number: 20190379935
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Application
    Filed: October 4, 2018
    Publication date: December 12, 2019
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Publication number: 20190378034
    Abstract: Example methods and apparatus to predict return path data quality for audience measurement are disclosed herein. Example apparatus disclosed herein to predict return path data quality include a classification engine to compute a first data set of model features from validation tuning data reported from media metering devices and a second data set of model features from return path data reported from return path data devices. The example apparatus also include a prediction engine to train a machine learning algorithm based on the first data set, and apply the trained machine learning algorithm to the second data set to predict quality of the return path data reported from the return path data devices.
    Type: Application
    Filed: December 21, 2018
    Publication date: December 12, 2019
    Inventors: Samantha M. Mowrer, Michael Grotelueschen, Vince Tambellini, Demetrios Fassois, Jean Guerrettaz, David Kurzynski
  • Publication number: 20190158921
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.
    Type: Application
    Filed: January 29, 2019
    Publication date: May 23, 2019
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Publication number: 20190158916
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying in return path data a first group of set top boxes classified as likely to exhibit machine events in tuning data of the return path data more frequently than a second group of set top boxes represented in the return path data. Additionally, in some examples, the method includes determining whether the first group of set top boxes includes a machine event based on a pattern of the tuning data in the return path data for respective ones of the first group of set top boxes and improving an accuracy of return path data by rectifying the machine event.
    Type: Application
    Filed: November 21, 2017
    Publication date: May 23, 2019
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Neung Soo Ha, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Joshua Ivan Friedman, Adam E. Hasinski
  • Patent number: 10219039
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to assign viewers to media meter data.
    Type: Grant
    Filed: September 25, 2015
    Date of Patent: February 26, 2019
    Assignee: The Nielsen Company (US), LLC
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen