Abstract: A shoe heel support device for providing support and stability to a heel of a shoe when worn, is described. The support device is includes an attachment means for fastening the device to the heel of a shoe, and a ground contacting surface. The ground contacting surface contacts a surface of ground in use, such that a generally downwards force applied by a wearer of the shoe to a base of the shoe heel is distributed over an area that is greater than that of a surface area of the base of the shoe heel. The device is particularly useful for application in instances where a high heeled shoe is being worn upon surfaces that are soft, by preventing or inhibiting the heel of the shoe from sinking into the ground.