Abstract: Computer-readable media, computer systems, and computing devices for providing and filtering keyword stacks are provided. In embodiments, the method includes receiving an indication to display a set of keyword stacks. Each of the keyword stacks is associated with a different internet advertising metric. Keyword data associated with each of the internet advertising metrics is referenced. Thereafter, the keyword data associated with each of the internet advertising metrics is utilized to generate each of the keyword stacks. In some cases, each of the keyword stacks includes a set of horizontal bars vertically stacked with each horizontal bar representing a number of keywords falling within a particular metric measurement, or range thereof, corresponding with a vertical axis.

Abstract: Systems and methods for responding to a search query from a user are presented. In responding to a search query from a user, the user is presented with a search results page. The search results page includes both search results (relevant to the search query) and one or more advertisements. At least one of the advertisements is a specially configured advertisement that includes a corresponding app. Execution of the app is initiated through a user-actionable control in the advertisement. Unlike other advertisements that cause navigation to an advertisers landing page, the corresponding app executes within the context of the browser view/search results page. The corresponding app may be designed so that a transaction may be completed through its execution (the particular transaction depending upon the design of the app.

Abstract: One or more target web page documents that include web page content may be obtained. Text content associated with the web page content may be determined. One or more candidate web advertisements may be generated, via a device processor, based on an analysis of the determined text content.

Abstract: A method, system, and medium are provided for targeting advertisements to users of a search engine based on collective data and the geographic location of the user. Collective data comprising any non-user-specific data, such as public and/or private statistical data for a population of users and for a geographic area is employed to identify geographic areas to which to provide advertisements. Advertisers select target criteria that indicate characteristics of a population of users or of a geographic area that are desirable for provision of the advertisement. A geographic granularity or geographic subdivision is specified. Geographic areas of the specified granularity are identified that are associated with collective data that meets the target criteria. As such, the advertisement is provided for presentation to a user that executes a search query from an identified geographic area.