Abstract: Certain aspects of the present disclosure provide techniques for determining content quality of a set of content item based on generating a score for each content item. An example technique includes using a trained content quality model to generate the score for each content item component. In such example, the model is trained using a calculated set of features associated with text and metadata of a content item in a training data set as well as a quality label for the content item. The model is trained by associating the set of features with the quality label for each content item in the training data.