Abstract: Various embodiments of systems and methods for retrieving information from social media sites based upon an event in an enterprise are described herein. In one aspect, the method includes receiving an event trigger indicating an occurrence of an event. The event trigger is received when an event condition comprising one or more business parameters and their corresponding value is met. Based upon the received event trigger, the one or more parameters and their corresponding value are retrieved. A watchpoint for the event is generated based upon the retrieved parameters and their values. The information on the watchpoint is retrieved from one or more social media sites. The retrieved information is displayed on one or more computing devices. In one embodiment, the retrieved information is arranged in a predefined format and then displayed on the one or more computing devices.