Abstract: In the rack mounting and display of chilled beverage containers, for ready access and withdrawals by retial customers, the gravity-feed forwardly-inclined shelving having multiple parallel lanes for upright presentation of the containers is formed by combinations of laterally-interlocked identical molded-plastic modules. Each elongated narrow module is of a high-strength ribbed construction and exhibits an upstanding narrow guide wall fully along one edge; when several such modules are joined side-by-side, via separable fastening provisions such as those composed of integral pegs depending from along one edge and accommodating recesses disposed in a narrow ledge along the other, the single guide walls cooperate to define the individual lanes or paths along which the containers must slide from back to front.