Abstract: Delivering sales training videos includes matching content attributes of the sales training videos data stored at the customer relationship management (CRM) system. Matched sales training videos are sent to one or more remote devices for playback. User-specified feedback data is received from the one or more remote devices. The user-specified feedback data indicates a particular object stored in the CRM system. Upon detection of an advancement of a stage of the particular object, at least one content attribute of the particular sales training video is updated. Future recommendations of sales training videos consider the updated content attribute.