Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: A system and method of using printed mail to retrieve consumer interest data includes printing a scannable code on a printed mail piece, sending the printed mail piece out for postal delivery to a consumer and receiving a request from a mobile device to access a server-based resource based on the consumer scanning the scannable code on the printed mail piece. The system and method includes providing access to the server-based resource, the server-based resource serving questions regarding consumer interests to the mobile device, and retrieving consumer interest data based on the responses of the consumer to the questions.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic with an active display and a mounting system for an enabler device. In one embodiment, the disclosure relates to a viewing optic having one or more enabler interfaces.

Abstract: The disclosure relates to a reticle, and particularly a reticle having a marking feature that is translucent. A marking feature may be made from an etched pattern, a gradient, a coating, paint, a filament, or a combination thereof. Reticles may also include an additional feature, such as a center dot, crosshairs, range estimation feature, drop estimation feature, wind point-of-impact estimation feature, moving target point-of-impact feature, and combinations thereof. The additional feature may, but is not required to be, translucent.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: A system and method of using printed mail to retrieve consumer interest data includes printing a scannable code on a printed mail piece, sending the printed mail piece out for postal delivery to a consumer and receiving a request from a mobile device to access a server-based resource based on the consumer scanning the scannable code on the printed mail piece. The system and method includes providing access to the server-based resource, the server-based resource serving questions regarding consumer interests to the mobile device, and retrieving consumer interest data based on the responses of the consumer to the questions.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclousre relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclousre relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having a remote configured to control the viewing optic. In one embodiment, the remote has light emitting capability, such as flood light capability.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.

Abstract: The disclosure relates to a viewing optic. In one embodiment, the disclosure relates to a viewing optic having an integrated display system. In one embodiment, the disclosure relates to a viewing optic having an integrated display system for generating images that are projected into the first focal plane of an optical system.