Abstract: A system for providing trigger information in a video signal and outputting a triggered event comprises a distribution facility and at least one head-end facility. The distribution facility includes an automation system, a trigger unit, and a data inserter. The automation system controls video and audio sources to play out the program events to provide a video signal, and outputs the event identifier when the associated program event is played out. The trigger unit outputs a trigger identifier associated with the event identifier. The data inserter inserts the trigger identifier in a portion of a vertical blanking interval of the video signal. The head-end facility includes a decoder and a content server. The decoder detects the trigger identifier in the portion of the vertical blanking interval of the video signal. The content server plays out the triggered event.