Abstract: An incentive program is described that rewards the participants of the program based on the actions of at least something other than the participants. An incentive program coordinator that can be an individual, a legally created entity, or other organization can run the incentive program. The incentive program coordinator can have business relations with the participating entities, a sponsor, other business entities, or some combination thereof. The participating entities can be individuals, legally created entities, or other organizations, as can the sponsor entity. The at least something other than the participants can be a sports team in one embodiment.