Abstract: In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user's mobile device. The request may be sent when the mobile device is proximate to the beacon, which may be located within a place of business. The request may include an attribute of the business (e.g., the type of business). A wireless communication session may be established between the beacon and the mobile device, and, in response, social-networking information of the user may be received, via the beacon. The particular information sent may be tailored to the business based on the received attribute, and a set of user-specified permissions may delimit what information is sent and to whom the information is sent. Third-party content may be customized based on the received social-networking information and sent to the mobile device for display.

Abstract: In one embodiment, a method includes receiving, from a beacon associated with a third-party content provider (e.g., a business), session information of the first user of an online social network. The first user's mobile device may be proximate to and in a wireless communication session with the beacon, which may be located at the third-party content provider. One or more second users, who are each connected to the first user in a social graph, may be selected. A communication session is not active between the beacon and the mobile devices of the second users. The selection may be based on selected second users being located within a predefined distance of the beacon (e.g., in the same neighborhood). A notification referencing selected second users (e.g., a prompt to invite the selected second users to the beacon location) may be sent to the first user's mobile device.

Abstract: In one embodiment, a method includes receiving, from a beacon associated with a third-party content provider (e.g., a business), session information of a user of an online social network. The user's mobile device may have been in at least one wireless communication session with the beacon, and during the session the mobile device was proximate to the beacon. Sponsored content may be received from a third-party system of the third-party content provider. The session information may include an identifier for each of the users, which may be used to access social-networking information for each user. An advertisement may be customized based on the session information, the sponsored content, and the social-networking information, and sent to the user's mobile device for display. User-specified permissions may delimit which information may be used to customize the advertisement and how it may be sent to the mobile device.

Abstract: In one embodiment, a method includes receiving, from beacons of a third-party content provider (e.g., a business), session information for users of an online social network. A mobile device of each user may have been in at least one wireless communication session with at least one beacon, and during the session the mobile device was proximate to the at least one beacon. The session information may include an identifier for each of the users, which may be used to access social-networking information for each user. A report of business insights may be generated based on aggregated social-networking information (e.g., demographics) and aggregated session information (e.g., average duration of sessions) of the users. For example, the report may include statistics regarding the business' clientele. User-specified permissions may delimit which information may be included in the report. The report may be sent to a third-party system for display.

Abstract: In one embodiment, a method includes accessing a social graph by a social-networking system. The social graph includes a plurality of nodes and a plurality of edges connecting the nodes. The social-networking system may receive a trigger action from a first user. In response to the trigger action, the social-networking system may generate reaction-cards based at least in part on the trigger action where each reaction-card is associated with a structured query referencing nodes and edges of the social graph. The social-networking system may calculate a reaction-card score for each reaction-card, where the reaction-card score is based on a relevance of the structured query associated with the reaction-card to the trigger action and user-engagement factors. The social-networking system may then send each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the first user.

Abstract: A method for providing personal funding opportunities to Sellers via an online personal finding marketplace includes registering a plurality of requests for funding in an Seller database, each request being associated with a particular Seller and reasons for the funding request, dividing each request into at least one share in a respective Seller, each share being associated with a purchase price and an economic return for an owner of said share, wherein said economic return comprises a percentage of the respective Seller's potential future income, and wherein the purchase price comprises a representative amount of the funding request upon an initial sale of the share, registering a plurality of investors in an investor database, each registration including information related to an investor's mentoring capabilities, offering the purchase price to the owner of the share by an investor, wherein the offer comprises the purchase price and the investor's mentoring capabilities.