Abstract: Provided are an electronic device and an operating method thereof. The electronic device includes: a communication interface; a processor configured to output information of at least one product while a broadcast program for advertisement or sale is being displayed, control, in response to an external input for a selection from the information output, the communication interface to access a server storing shopping broadcast content produced for advertisement or sale corresponding to the selection, and output the shopping broadcast content received from the server by using streaming. The electronic device includes an external input interface configured to receive the external input.

Abstract: Provided are an electronic device and an operating method thereof. The electronic device includes: a communication interface; a processor configured to output information of at least one product while a broadcast program for advertisement or sale is being displayed, control, in response to an external input for a selection from the information output, the communication interface to access a server storing shopping broadcast content produced for advertisement or sale corresponding to the selection, and output the shopping broadcast content received from the server by using streaming. The electronic device includes an external input interface configured to receive the external input.

Abstract: Provided are an electronic apparatus and a method of operating the same. The electronic apparatus includes: a communication interface; and at least one processor configured to: control the communication interface to receive, from one or more servers, a product list including one or more products related to broadcast content viewed by a user; control to output the received product list; control the communication interface to receive, from the one or more servers in response to a selection of a product from the output product list, advertisement information of the selected product; and control to output the received advertisement information and an image of a scene in the broadcast content related to the selected product.