Patents by Inventor Sandeep A. Nawathe

Sandeep A. Nawathe has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20110119125
    Abstract: A method and system for trafficking one-to-one display ad campaigns centers around a Dynamic Ad Server that generates an advertising creative experience dynamically by assembling different ad subcomponents on the fly, selecting subcomponents based on publisher, user or media parameters submitted to the Ad Server at the time an ad impression is to be served. A business rules engine allows a marketer to author natural-language business rules. Using such system, campaigns can be designed and implemented wherein association of placements to creative tags is only per-size per-campaign, necessitating set-up of only one placement per distinct site in a media plan. By accommodating the rules via dynamic ad placement, a marketer's intent may be fully satisfied. Time required for set-up and launch is dramatically reduced and maintenance and optimization is infinitely scalable.
    Type: Application
    Filed: November 17, 2010
    Publication date: May 19, 2011
    Inventors: Pradeep S. JAVANGULA, Sandeep A. Nawathe, Nipun Kumar Nair, Bhavin B. Doshi
  • Patent number: 6144944
    Abstract: A system for selecting and providing information. The system can include an advertisement server that provides selected advertisements in response to a request from a web page server. The request includes information that will allow the advertisement server to select an appropriate advertisement. The advertisement server includes a control program for controlling the selection of the advertisements. The control program communicates with one or more affinity engines. Each affinity engine determines an affinity (degree of relevance or indicator of matching) given advertisements have for the information corresponding to the request. The engines use different request information such as demographic information, page sponsor information, keyword sponsor information, etc.
    Type: Grant
    Filed: April 22, 1998
    Date of Patent: November 7, 2000
    Assignee: Imgis, Inc.
    Inventors: Stephen J. Kurtzman, II, Sandeep A. Nawathe