Abstract: Embodiments of the present invention relate to facilitating control of advertisement spending. In embodiments, a spend rate allocated to a datacenter having a plurality of bidders is referenced. The spend rate allocated to the data center is used to determine a spend rate per bidder for each of the plurality of bidders within the datacenter. For each bidder, the spend rate per bidder is used to generate a bid rate indicating a number of advertisement bids to place per unit of time in accordance with a real time advertisement auction. Each bid rate generated for the corresponding bidder is intended to result in placement of an amount of advertisement bids that correspond with the spend rate per bidder. The bid rates are provided to the plurality of bidders, wherein each of the plurality of bidders uses the corresponding bid rate to determine whether to place a bid for an advertisement.

Abstract: A method and system for trafficking one-to-one display ad campaigns centers around a Dynamic Ad Server that generates an advertising creative experience dynamically by assembling different ad subcomponents on the fly, selecting subcomponents based on publisher, user or media parameters submitted to the Ad Server at the time an ad impression is to be served. A business rules engine allows a marketer to author natural-language business rules. Using such system, campaigns can be designed and implemented wherein association of placements to creative tags is only per-size per-campaign, necessitating set-up of only one placement per distinct site in a media plan. By accommodating the rules via dynamic ad placement, a marketer's intent may be fully satisfied. Time required for set-up and launch is dramatically reduced and maintenance and optimization is infinitely scalable.

Abstract: A method and apparatus for representing an XML data structure as a fixed set of tables in relational database involves grouping at least one XML node and possibly any sub-node into a relationship, generating a fixed sized table for the grouping, possibly repeating groupings and generating tables, and creating references to any repeated groupings and tables until the XML data structure is completed.

Abstract: A method and apparatus for XML data normalization have been described.

Abstract: A method and apparatus for automating the creation of user interface screens by using an XML schema that defines the data to be presented and then using a display specification that defines how the data should be presented are disclosed.

Abstract: A method for the compilation, organization, and dissemination of business information is provided wherein the information is collected from several sources and then categorized according to it core traits. The core traits are identified by a number of predetermined schema. The schema allows core traits and attributes of company specific and company formatted information to be extracted and stored in a centralized structured database. The database contains generic consistent data regarding each category of information as identified by the schema. Once compiled the information may be accessed by a variety of users. The users can supply a template having areas of needed information identified and categorized by the schema. The information stored in the database that correlates to the template request is downloaded.

Abstract: A system for selecting and providing information. The system can include an advertisement server that provides selected advertisements in response to a request from a web page server. The request includes information that will allow the advertisement server to select an appropriate advertisement. The advertisement server includes a control program for controlling the selection of the advertisements. The control program communicates with one or more affinity engines. Each affinity engine determines an affinity (degree of relevance or indicator of matching) given advertisements have for the information corresponding to the request. The engines use different request information such as demographic information, page sponsor information, keyword sponsor information, etc.