Abstract: In some examples, a customer is identified that is associated with an item that is eligible for instant sell. The item may be eligible for instant sell because the item is popular on an electronic marketplace. A selling opportunity for the customer to sell the item may be presented to the customer. The selling opportunity may include an offer to sell the item via an instant payment transaction when the customer is qualified for the instant payment transaction. The instant payment transaction may enable the customer to receive instant credit for accepting the terms of the offer. A selection indicating acceptance of the offer by the customer may be received and, in response, a notification may be provided to the customer.