Patents by Inventor Sandeep Hejmadi

Sandeep Hejmadi has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Bid landscape tool
    Patent number: 10255608
    Abstract: Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign managers, for being provided with, in connection with specified parameters, an indication of a competitive bid and a non-competitive bid. The tool may also provide an actual, estimated, or projected bid, which may be associated with an advertising campaign or a portion thereof, for comparison with the competitive bid and the non-competitive bid. The tool may allow assessment of a competitive bid landscape and help allow determination of an optimal bid.
    Type: Grant
    Filed: May 5, 2010
    Date of Patent: April 9, 2019
    Assignee: Excalibur IP, LLC
    Inventors: Prasad V. Kulkarni, Arun Ramanujapuram, Sandeep Hejmadi, Subrahmanyam Divakarla
  • BID LANDSCAPE TOOL
    Publication number: 20110276389
    Abstract: Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign managers, for being provided with, in connection with specified parameters, an indication of a competitive bid and a non-competitive bid. The tool may also provide an actual, estimated, or projected bid, which may be associated with an advertising campaign or a portion thereof, for comparison with the competitive bid and the non-competitive bid. The tool may allow assessment of a competitive bid landscape and help allow determination of an optimal bid.
    Type: Application
    Filed: May 5, 2010
    Publication date: November 10, 2011
    Applicant: Yahoo! Inc.
    Inventors: Prasad V. Kulkarni, Arun Ramanujapuram, Sandeep Hejmadi, Subrahmanyam Divakarla