Abstract: Systems and methods are provided for determining an effectiveness of one of more messages based on machine-learning analysis of images of a gaming environment. For example, a gaming system presents, via an output device at a gaming table during an evaluation period, messages related to a game feature. The game feature is available at one or more participant stations at the gaming table. The system further detects, for the evaluation period based on analysis of the images of the gaming table by one or more machine learning models, gaming activity associated with the game feature. The system further determines, in response to comparison of message data to gaming activity data, a statistical correlation between presentation of the messages and the gaming activity. Furthermore, the system computes, based on the statistical correlation, a message effectiveness score for one or more of the messages in relation to the game feature.