Abstract: Apparatus and methods establish and maintain a plurality of profiles defining different personalities in association with a single user account. Further, apparatus and methods described herein enable a group communication session including receiving a request from an originator to initiate a group communication session, where the request identifies a plurality of participants. Further, these aspects include selecting an originator profile from a plurality of different established originator profiles to be displayed to each of the plurality of participants, where each of the plurality of different established originator profiles is associated with a single user account. Further, in these aspects, a first selected originator profile to be displayed to a first one of the plurality of participants differs from a second selected originator profile to be displayed to a second one of the plurality of participants.