Patents by Inventor Sandesh Devaraju

Sandesh Devaraju has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and systems for dynamic auction floors
    Patent number: 10565626
    Abstract: Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.
    Type: Grant
    Filed: March 18, 2015
    Date of Patent: February 18, 2020
    Assignee: Xandr Inc.
    Inventors: Samuel Seljan, Michael McNeeley, Arel Lidow, Yaron Lissack, Sandesh Devaraju, Andrew Sweeney
  • METHODS AND SYSTEMS FOR DYNAMIC AUCTION FLOORS
    Publication number: 20160275570
    Abstract: Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.
    Type: Application
    Filed: March 18, 2015
    Publication date: September 22, 2016
    Inventors: Samuel Seljan, Michael McNeeley, Arel Lidow, Yaron Lissack, Sandesh Devaraju, Andrew Sweeney