Abstract: A method for automated configuration of an application instance includes selecting a set of end users of corresponding instances of an application and classifying each of the end users, logging interactions between each of the end users and the corresponding instances, the grouping together of clusters of the end users according to commonly observed ones of the logged interactions. For each grouping, a configuration common to the end users clustered therein is generated. Thereafter, a request for automated application instance configuration is received from a new end user and, in response to the request, the new end user is classified, one of the set of end users of same classification identified along with a corresponding grouping, and finally, the generated configuration for the corresponding grouping is retrieved and then applied to a new instance of the application for the end user.