Abstract: Systems and methods are provided for dynamic marketing campaign targeting. One of the methods may include identifying a plurality of business intelligence data sources, wherein the business intelligence data sources are separate and diverse; creating data tables in a database management system from the plurality of business intelligence data sources; creating a unified data model from the data tables; receiving a business intelligence request; and responsive to the business intelligence request: generating one or more predictive analytics based on the unified data model, and displaying a view of the one or more predictive analytics.