Abstract: Embodiments are disclosed that provide a deal structuring interface tool. The tool may be used to select a deal template that provides a computerized structure for generating transaction offsets used to discount retail transactions. The deal template can be transformed into a computerized discount object by structuring discount rules within the deal template to represent a transaction offset. The computerized discount object can be saved to an application server that is configured to apply transaction offsets to retail transactions. The computerized discount object can be associated with eligibility rules that specify eligibility for a retail transaction to be modified by a transaction offset. Customer data can be received from a point-of-sale system in response to a retail transaction being initiated at a retail store. The customer data can be compared to the eligibility rules to determine whether the retail transaction is eligible to be modified by the transaction offset.