Abstract: This invention comprises the processes, methods and systems for a customer or company associate to locate an item in a store or facility based solely on the name of the item or a part of the item name. To enter an item name, the customer or company associate utilizes an electronic device which can communicate with item information stored in existing company computer systems. The item name may be entered via text, by entering the letters of the item name or part of the letters of the item name, or by speaking the item name. In either case, the input is used to search the company item data bases for matching item, which are displayed to the requestor. After selection or validation of the item name, the item location is presented to the customer, in a textual manner or visual representation or a voice description.