Abstract: A vehicle is personalized or individualized by a display that may contain e.g. the owner's name, in a manner fully integral with the style and appearance of the vehicle itself. The display is preferably in the form of characters or other indicia affixed to a base member supported in a frame carried on the body surface of the vehicle to set off the area within it. The base member is formed to provide continuity in the contour and appearance of the body surrounding the frame, be it the grill network, the continuous metal body surface or some other body portion, and preferably forms an adequately planar surface so as to facilitate attachment of the characters thereto.