Abstract: Embodiments of the present invention provide an approach for interacting with and/or processing metadata associated with digital content. In a typical embodiment, various architectures are provided that may comprise interfaces, applications, processors, etc. to allow for metadata to be processed and/or appended to related main data. The architectural components herein also provide for various ways for metadata to be gathered and/or stored (e.g., provided by a user). Among other things, these approaches optimize digital and/or social media exchanges.

Abstract: Embodiments of the present invention provide an approach for format conversion of metadata associated with digital content. In a typical embodiment, a set of metadata associated with digital content may be received in a computer memory medium. A source format of the set of metadata will then be detected (e.g., by a processor, engine, or combination thereof). Based on the source format, a rule file containing a set of soft conversion rules for the set of metadata will be identified by the processor/engine. Thereafter, a selection of at least one soft conversion rule of the set of soft conversion rules may be received (e.g., from a user, or from an automatic selection made by the processor/engine). The set of metadata may then be mapped and converted to a destination format by the processor/engine using the at least one soft conversion rule.