Abstract: A heel counter support for a shoe can allow a wearer to conveniently wear the shoe, while also preventing the heel counter from being permanently bent. The heel counter support, which is embedded in the uppers of a heel counter of the shoe, includes: a support member that is formed in the same arc as the heel counter when viewed from the upper side thereof, is joined to a heel portion of a shoe sole, and is made of rigid or substantially hard synthetic resin; and an arc-shaped tension-maintaining portion that is joined to an upper end portion of the support member and is made of soft or substantially resilient synthetic resin. The tension-maintaining portion has an upper end that is resiliently flexed in a forward direction so that a wearer can easily insert the foot into the shoe.

Abstract: A heel counter support for a shoe can allow a wearer to conveniently put on various kinds of shoes, such as low shoes, athletic shoes and a shoehorn, and can prevent the heel counter from being bent. The heel counter support, which is embedded in the uppers of a heel counter of the shoe, includes: a support member that is formed in the same arc as the heel counter as being viewed from the plane, is joined to a lower end of a shoe sole, and is made of rigid synthetic resin; and an arc-shaped tension-maintaining portion that is joined to an upper end portion of the support member and is made of soft synthetic resin to thereby naturally raise the heel counter up. The tension-maintaining portion has an upper end that is bent a little forward so that a wearer can easily insert the foot into the shoe.