Abstract: An apparatus for setting an advertisement time slot, the apparatus transmitting and receiving data in connection with a vehicle device which provides driving information up to a destination of a vehicle and an advertisement server, is provided. The apparatus according to an embodiment includes a communicator configured to communicate with the advertisement server, an output unit configured to output at least one of an image or a sound, and a controller configured to receive driving information from the vehicle device, determine an advertisement time slot based on the driving information, and generate advertisement time slot information, which is information on the determined advertisement time slot.