Patents by Inventor Santosh Kancha

Santosh Kancha has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and System for Online Conversion Attribution
    Publication number: 20210266356
    Abstract: A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.
    Type: Application
    Filed: May 10, 2021
    Publication date: August 26, 2021
    Inventors: Shariq Rizvi, Ameet Ranadive, Abhishek Shrivastava, Wenchang Zhou, Bill Darrow, Santosh Kancha, Travis Lull, Tom Larson, Yimin Wu, Xiaochuan Qin
  • METHOD AND SYSTEM FOR IDENTIFYING USERS ACROSS MOBILE AND DESKTOP DEVICES
    Publication number: 20210174398
    Abstract: A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.
    Type: Application
    Filed: December 7, 2020
    Publication date: June 10, 2021
    Inventors: Chinmoy Dutta, Santosh Kancha, Junjun Li, Wanchen Lu, Milind Mahajan, Sandeep Pandey, Xiaochuan Qin, Ameet Ranadive, Vibhor Rastogi, Shariq Rizvi, Abhishek Shrivastava, Yimin Wu, Lei Zhang, Ke Zhou
  • Method and system for online conversion attribution
    Patent number: 11012494
    Abstract: A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.
    Type: Grant
    Filed: March 13, 2020
    Date of Patent: May 18, 2021
    Assignee: Twitter, Inc.
    Inventors: Shariq Rizvi, Ameet Ranadive, Abhishek Shrivastava, Wenchang Zhou, Bill Darrow, Santosh Kancha, Travis Lull, Tom Larson, Yimin Wu, Xiaochuan Qin
  • Method and system for identifying users across mobile and desktop devices
    Patent number: 10861055
    Abstract: A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.
    Type: Grant
    Filed: September 23, 2019
    Date of Patent: December 8, 2020
    Assignee: Twitter, Inc.
    Inventors: Chinmoy Dutta, Santosh Kancha, Junjun Li, Wanchen Lu, Milind Mahajan, Sandeep Pandey, Xiaochuan Qin, Ameet Ranadive, Vibhor Rastogi, Shariq Rizvi, Abhishek Shrivastava, Yimin Wu, Lei Zhang, Ke Zhou
  • Method and System for Online Conversion Attribution
    Publication number: 20200236157
    Abstract: A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.
    Type: Application
    Filed: March 13, 2020
    Publication date: July 23, 2020
    Inventors: Shariq Rizvi, Ameet Ranadive, Abhishek Shrivastava, Wenchang Zhou, Bill Darrow, Santosh Kancha, Travis Lull, Tom Larson, Yimin Wu, Xiaochuan Qin
  • Method and system for online conversion attribution
    Patent number: 10594767
    Abstract: A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.
    Type: Grant
    Filed: January 18, 2019
    Date of Patent: March 17, 2020
    Assignee: Twitter, Inc.
    Inventors: Shariq Rizvi, Ameet Ranadive, Abhishek Shrivastava, Wenchang Zhou, Bill Darrow, Santosh Kancha, Travis Lull, Tom Larson, Yimin Wu, Xiaochuan Qin
  • Method and system for identifying users across mobile and desktop devices
    Patent number: 10423985
    Abstract: A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.
    Type: Grant
    Filed: February 9, 2016
    Date of Patent: September 24, 2019
    Assignee: Twitter, Inc.
    Inventors: Chinmoy Dutta, Santosh Kancha, Junjun Li, Wanchen Lu, Milind Mahajan, Sandeep Pandey, Xiaochuan Qin, Ameet Ranadive, Vibhor Rastogi, Shariq Rizvi, Abhishek Shrivastava, Yimin Wu, Lei Zhang, Ke Zhou
  • Method and system for online conversion attribution
    Patent number: 10187447
    Abstract: A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.
    Type: Grant
    Filed: January 28, 2016
    Date of Patent: January 22, 2019
    Assignee: Twitter, Inc.
    Inventors: Shariq Rizvi, Ameet Ranadive, Abhishek Shrivastava, Wenchang Zhou, Bill Darrow, Santosh Kancha, Travis Lull, Tom Larson, Yimin Wu, Xiaochuan Qin