Abstract: An information analysis apparatus according to the present invention includes an acquiring unit configured to acquire action information representing an action of a customer, and a determining unit configured to determine, for each of a plurality of kinds of involvement items set for a predetermined brand, a degree of involvement in the brand of the customer based on the action information.

Abstract: An information analysis apparatus according to the present invention includes a providing unit configured to acquire a scenario in which measures to be executed on a customer corresponding to respective degrees of recognition of the customer for a predetermined brand, and provide the customer with the measure corresponding to the degree of recognition of the customer among the measures set in the scenario; and a detecting unit configured to detect the degree of recognition of the customer based on action information representing action of the customer after provision of the measure.