Abstract: A computer-implemented method for determining effectiveness of content includes receiving, by a computing device, a plurality of attributes relating to rendered content, the plurality of attributes including at least one attribute that characterizes a consumer response to the rendered content and at least one attribute that characterizes a creative strength of the rendered content, generating, by a computing device, an index score indicative of an effectiveness of the content using a statistical analysis of the collected attributes, and storing the index score in memory.

Abstract: A system and method comprises monitoring online user activity of one or more customers with regard to a first consumer entity. The user activity represents the one or more customer's interest in the first consumer entity categorized in a first product category. The method comprises monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category. The method comprises recording the monitored activity information to a data storage device and mapping it to a relational customer interest profile that represents a level of the one or more customer's interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities. The method comprises processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity.