Abstract: A method is disclosed for providing a gift to a recipient. The method includes providing a website on which is displayed a set of gifts and a set of selectable gift values; receiving input from a gift giver which includes (a) a designated recipient for a gift, and (b) gift criteria which includes a gift value selected by the gift giver from said set of selectable gift values; creating a URL associated with the designated recipient upon which is displayed a subset of said set of gifts that meet the gift criteria input by the gift giver; receiving, from the designated recipient, a selection of a gift from said subset of gifts; and sending the selected gift to the recipient.