Abstract: A product and product packaging suitable for retail sale. The product can include a package carton comprising external and internal surfaces, wherein the internal surface includes a plurality of fold lines and first and second graphic portions, wherein the graphic portions are suitable to provide at least a portion of at least one of a toy, a game, a collectible, and an educational tool. The first graphic portion and the second graphic portion are bilaterally symmetrical to each other relative to at least one fold line of the plurality of fold lines. In another embodiment, the product is for use by a first consumer group but not a second consumer group, while the at least one of the toy, game, collectible, and educational tool is for use by the second consumer group but not the first consumer group.