Abstract: Aspects of the present disclosure are presented for optimizing advertising traffic with continuously optimized affiliate links. In some embodiments, a method is presented. The method may include receiving an offer for an advertiser link to be placed onto an affiliate website, the advertiser link directing a customer to a website of the advertiser, and placing the advertiser link onto the affiliate website. The method may also include monitoring customer traffic to the advertiser link on the affiliate website; determining that the use of the advertiser link on the affiliate website has expired, based on the monitored traffic; accessing an optimally generated alternate link; removing the advertiser link from the affiliate website; and including the alternate link in the affiliate website in place of the advertiser link.