Abstract: An example method includes obtaining, from a plurality of audience members that are recipients of media content, sentiment data indicating reactions of the plurality of audience members to the media content. The media content includes at least one of audio and video, and the sentiment data includes commentary from the recipients regarding the media content or physical reactions of the audience members to the media content. At least one aggregate sentiment of the plurality of audience members is determined based on the sentiment data. At least one the following is performed: transmitting an indication of the at least one aggregate sentiment to a computing device, and augmenting the media content to indicate the at least one aggregate sentiment to the audience members.