Patents by Inventor Sarah Rotman Epps

Sarah Rotman Epps has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • User modification of characteristics used for content selection by an online system
    Patent number: 10853846
    Abstract: Advertisement content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user. If the user selects the option, based on targeting criteria associated with the advertisement content and characteristics associated with the user, the online system selects one or more characteristics of the user satisfying the targeting criteria and presents a description to the user identifying the selected one or more characteristics satisfying the targeting criteria. The online system may apply one or more rules based on user perception of characteristics when selecting the one or more characteristics included in the description. An option for the user to prevent use of the selected one or more characteristics when the online system subsequently selects advertisement content for the user is also presented with the description.
    Type: Grant
    Filed: August 29, 2014
    Date of Patent: December 1, 2020
    Assignee: Facebook, Inc.
    Inventors: Jacob Andrew Brill, Francisco Leonardo Franco Gonzalez, Jane Francis, Sarah Rotman Epps, Gianluca Iannaccone
  • RESTRICTING TARGETED ADVERTISING ACROSS MULTIPLE ENVIRONMENTS
    Publication number: 20170091815
    Abstract: A user makes a request to restrict targeted advertising through third party services accessed on a client device. A publishing system obtains information indicating that the user requested to restrict targeted advertising. The publishing system updates a profile associated with an account of the user to indicate that the user has requested to restrict targeted advertising.
    Type: Application
    Filed: September 28, 2015
    Publication date: March 30, 2017
    Inventors: Jacob Andrew Brill, Gianluca Iannaccone, Sarah Rotman Epps, David Townsend Martin
  • USER MODIFICATION OF CHARACTERISTICS USED FOR CONTENT SELECTION BY AN ONLINE SYSTEM
    Publication number: 20160063568
    Abstract: Advertisement content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user. If the user selects the option, based on targeting criteria associated with the advertisement content and characteristics associated with the user, the online system selects one or more characteristics of the user satisfying the targeting criteria and presents a description to the user identifying the selected one or more characteristics satisfying the targeting criteria. The online system may apply one or more rules based on user perception of characteristics when selecting the one or more characteristics included in the description. An option for the user to prevent use of the selected one or more characteristics when the online system subsequently selects advertisement content for the user is also presented with the description.
    Type: Application
    Filed: August 29, 2014
    Publication date: March 3, 2016
    Inventors: Jacob Andrew Brill, Francisco Leonardo Franco Gonzalez, Jane Francis, Sarah Rotman Epps, Gianluca Iannaccone