Abstract: A system and method for populating a store product information repository with information-rich content comprises capturing, by a sensor device, image data from a product of interest; executing an image recognition process to extract information-rich content from the captured image data in the form of text or graphics; outputting the extracted relevant content to a generic product description attribute; mapping the generic product description attribute to a product record; and storing the product record including the information-rich content for populating a product information repository.