Abstract: A system and method for dynamically obtaining and evaluating information to optimize the generation of vehicle suggestions for a customer. A profile based on an initial set of information received from a user is created. Metrics are generated based on the profile information. Upon receiving a vehicle request, the profile and the request are analyzed in view of available vehicles. A customer's response to the vehicle suggestion list, as well as events triggered by a perceived need for additional information result in the dynamic adjustment of the profile and thus, the generated metrics.