Patents by Inventor Sasank Mudunuri
Sasank Mudunuri has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 12020290Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.Type: GrantFiled: March 18, 2022Date of Patent: June 25, 2024Assignee: Google LLCInventors: Ervin Peretz, Sasank Mudunuri
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Patent number: 11823236Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.Type: GrantFiled: December 10, 2020Date of Patent: November 21, 2023Assignee: Google LLCInventors: Ervin Peretz, Sasank Mudunuri
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Patent number: 10956944Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.Type: GrantFiled: August 2, 2018Date of Patent: March 23, 2021Assignee: Google LLCInventors: Ervin Peretz, Sasank Mudunuri
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Patent number: 10068260Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.Type: GrantFiled: June 29, 2015Date of Patent: September 4, 2018Assignee: Google LLCInventors: Ervin Peretz, Sasank Mudunuri
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Publication number: 20180218389Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for collecting and applying visibility statistics in online advertising are disclosed. Ad block visibility data relating to initial visibility characteristics and subsequent visibility characteristics of ad blocks on webpages are collected from a sample of browser sessions and aggregated to provide a representative historical view of ad block visibility characteristics on those webpages. The collected visibility data are used to build a predictive model of ad block visibility characteristics for future sessions. Ad selection can be based on the predicted visibility characteristics for ad blocks on a webpage as rendered on a particular requesting client device. Ad targeting and pricing can be specified in terms of predicted visibility characteristics of ad blocks.Type: ApplicationFiled: February 7, 2017Publication date: August 2, 2018Inventors: Troy L. Walker, Mehdi Sharifzadeh, Lukas Rutishauser, Thomas J. Murray IV, Sasank Mudunuri
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Patent number: 9076166Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.Type: GrantFiled: September 14, 2012Date of Patent: July 7, 2015Assignee: Google Inc.Inventors: Ervin Peretz, Sasank Mudunuri
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Patent number: 8315908Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.Type: GrantFiled: February 27, 2009Date of Patent: November 20, 2012Assignee: Google Inc.Inventors: Ervin Peretz, Sasank Mudunuri
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Patent number: 8255285Abstract: A computer-implemented method for proposing a value to a user includes mapping a plurality of factual cost values for an item type according to amount, each of the factual cost values reflecting an amount that won a bidding process for an item of the item type. The method includes identifying an inflection point in the mapping that represents a first factual cost value. The method includes outputting a proposed value for the bidding process to a user, the proposed value generated using the first factual cost value. The method can be implemented using a computer program product.Type: GrantFiled: February 27, 2009Date of Patent: August 28, 2012Assignee: Google Inc.Inventors: Ervin Peretz, Sasank Mudunuri
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Patent number: 7881255Abstract: A system includes multiple logging units, an aggregating unit, and an evaluation unit. The logging unit logs traffic attributes associated with network traffic received at multiple network nodes and generates traffic signatures using the received attributes. The aggregating unit aggregates the traffic signatures generated at the multiple logging units. The evaluating unit determines relationships among the network traffic or between the plurality of network nodes using the aggregated traffic signatures.Type: GrantFiled: April 5, 2010Date of Patent: February 1, 2011Assignee: Google Inc.Inventors: Victor Bennett, Sasank Mudunuri