Abstract: The invention relates to a method for operating a motor vehicle, which has a contactless head-up display, kHUD, which is designed to display virtual contents in superposition with real objects, and furthermore has a semi-active damper system, which is designed to be operated selectively with one of a plurality of damper characteristic curves. In the method according to the invention, a real object located in the direction of travel of the motor vehicle is identified, and virtual content for augmenting the identified real object is determined. In order to prepare for the display of the virtual content, one of the plurality of damper characteristic curves of the semi-active damper system is then selected in order, for example, to optimize both the operation and simulation of the damper system. The virtual content is then displayed, by means of the kHUD, in superposition with the real object, with fewer spatial discrepancies.