Abstract: An apparatus and method for exchanging one form of stored value for another form of value. In one embodiment, a method for exchanging stored value for an alternative form of value comprises receiving registration information from a remote entity, the registration information comprising attributes, such as a desired value provider and remote entity contact information. The registration information is stored in a storage device. Stored value account information is received from a second entity, the stored value account information comprising attributes relating to a stored value owned by the second entity. A processor then determines whether at least some of the attributes of the stored value account information matches at least some of the attributes of the registration information. If a match is found, a notification alert is generated and transmitted to the remote entity.