Patents by Inventor Satya Satyavarta

Satya Satyavarta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Accounting for organically occurring interactions with content when selecting content items for presenstation to users of an online system
    Patent number: 10943178
    Abstract: An online system maintains one or more models that determine likelihoods of a user performing various interactions after being presented with a content item. Additionally, the online system receives information identifying interactions by users with content, and generates embeddings for various users based on the interactions by the users with content. When determining whether to present a content item including an objective identifying an interaction to a user, the online system applies a maintained model to determine a likelihood of the user performing the interaction identified by the objective after being presented with the content item. Additionally, the online system determines a similarity of the embedding of the user to embeddings of users who performed the interaction identified by the objective. Based on a combination of the likelihood determined by the model and the similarity, the online system determines whether to present the content item to the user.
    Type: Grant
    Filed: January 31, 2018
    Date of Patent: March 9, 2021
    Assignee: Facebook, Inc.
    Inventors: Tianshi Gao, Yifei Zhang, Sina Jafarpour, Satya Satyavarta, Dinkar Jain, Qian Yan