Abstract: A pneumatic tire comprising a tread and a sidewall with a flat label region is disclosed. One or more grooves may surround the flat label region. The flat label region may in its entirety be raised from the surface of the tire. A method of forming a label on a tire sidewall is also disclosed, wherein, the method includes the steps of: providing a tire mold having a sidewall plate with a cavity; inserting a label mold in said cavity, curing the tire in the mold and forming a first surface layer on the sidewall of the tire; removing the tire from the mold, and affixing a decorative label to the first surface area.