Abstract: Various methods, apparatuses, and media for implementing a customizable rules engine module are provided. A database stores data related to skill set of each user and data related to availability information of each user. A receiver receives data associated with each of a plurality of work items. A processor dynamically allocates, from the received data, both a score value to assign a priority to each work item and a bit-mapped skill value for each work item regardless of the source system from which each work item is being received or work type of each work item. The processor queries the database to identify a user having availability data and associated skill set data that matches with the score value and the bit-mapped skill value for each work item and automatically assigns the work item to the user.