Abstract: A first request to send a message via a communication channel of multiple communication channels is receiving at a software-as-a-service (SaaS) platform via a first application programming interface (API) call. The first request identifies a content template stored at the SaaS platform. The content template specifying a dynamic variable for at least a portion of the content of the message is obtained based on the first request. The message is prepared based on the first request and the content template. The content of the message contains a value for the dynamic variable. The prepared message is sent to the recipient device via the communication channel.

Abstract: A first request to send a message via a communication channel of the plurality of communication channels is received via a first application programming interface (API) call. The first request is received from a client device associated with a client account and includes an identifier of a content resource having message content for the message. The content resource is obtained based on the identifier. The message is prepared based on the first request and the content resource. The prepared message is sent to a recipient device via the communication channel.

Abstract: A first request to create a content template for messages to be sent via communications channels via a software-as-a-service (SaaS) platform is received via a first application programming interface (API) call. The first request specifies elements of the content template in a first format. The content template comprising the elements in the first format is created based on the first request. The first format is translatable to channel-specific formats corresponding to the communication channels. The content template in the first format is stored at the SaaS platform.

Abstract: A first request to send a message via a communication channel of the plurality of communication channels is received via a first application programming interface (API) call. The first request is received from a client device associated with a client account and includes an identifier of a content resource having message content for the message. The content resource is obtained based on the identifier. The message is prepared based on the first request and the content resource. The prepared message is sent to a recipient device via the communication channel.

Abstract: The method receives a first request to establish a trusted relationship with a second client account of the SaaS platform. The trusted relationship enables sharing, with the second client account, of a client asset associated with the first client account. The method determines whether the first request satisfies one or more conditions related to the trusted relationship. The method stores an indication of the trusted relationship between the first client account and the second client account in a data store. The method receives a second request to perform a communication operation based on the client asset associated with the first client account. The method performs the communication operation on behalf of the second client account using the client asset associated with the first client account and based on the indication of the trusted relationship between the first client account and the second client account.

Abstract: A first request to create a content resource from a client device associated with a client account of the SaaS platform is received via a first application programming interface (API) call. The first request specifies message content for messages to be sent via multiple communication channels, identifies the message content in a first format, and format is translatable to multiple second formats that each correspond to one of the communication channels. The content resource received via the first API call is stored, at the SaaS platform. An identifier of the content resource is provided to the client device associated with the client account via a first API response.

Abstract: A system and method for a communication system that includes configuring a set of communication endpoints of an entity; distributing communication requests of an entity across the set of communication endpoints, comprising: receiving at least one communication request that specifies a set of destination endpoints; and for each of the set of destination endpoints, selecting a communication endpoint and establishing a communication with the destination endpoint from the selected communication endpoint.

Abstract: A system and method for a communication system that includes configuring a set of communication endpoints of an entity; distributing communication requests of an entity across the set of communication endpoints, comprising: receiving at least one communication request that specifies a set of destination endpoints; and for each of the set of destination endpoints, selecting a communication endpoint and establishing a communication with the destination endpoint from the selected communication endpoint.

Abstract: A system and method for a communication system that includes configuring a set of communication endpoints of an entity; distributing communication requests of an entity across the set of communication endpoints, comprising: receiving at least one communication request that specifies a set of destination endpoints; and for each of the set of destination endpoints, selecting a communication endpoint and establishing a communication with the destination endpoint from the selected communication endpoint.

Abstract: A system and method for a communication system that includes configuring a set of communication endpoints of an entity; distributing communication requests of an entity across the set of communication endpoints, comprising: receiving at least one communication request that specifies a set of destination endpoints; and for each of the set of destination endpoints, selecting a communication endpoint and establishing a communication with the destination endpoint from the selected communication endpoint.

Abstract: A system and method for a communication system that includes configuring a set of communication endpoints of an entity; distributing communication requests of an entity across the set of communication endpoints, comprising: receiving at least one communication request that specifies a set of destination endpoints; and for each of the set of destination endpoints, selecting a communication endpoint and establishing a communication with the destination endpoint from the selected communication endpoint.