Abstract: A method for vehicle design includes accessing a plurality of confidential documents secured by at least one access mechanism. The method also includes extracting a set of parallel data including at least one of: a vehicle feature implementing the innovative vehicle technology, a vehicle feature cost, and a vehicle feature production time, and storing each set of parallel data in a parallel data store. The method includes mapping a customer vehicle attribute to the vehicle feature in each set of parallel data by applying a customer core values model. Further, the method includes identifying potential vehicle features from the parallel data store that satisfy one or more production constraints and optimizes customer value according to the customer vehicle attributes. The method also includes generating a vehicle feature production list for the new vehicle model based on the potential vehicle features.