Abstract: Readily available mobile computing devices and electronic display signs that are associated with particular locations are used to provide enhanced location specific services to customers in a secure manner. A customer at enterprise premises can access the available services published by the enterprise by capturing information from an electronic display sign using an authentic mobile computing device application. Non-reproducible content is displayed on the electronic display signs to enable authentication of a mobile computing device application, where the mobile computing device application once authenticated acts as a trusted end point to publish the enterprise services. Hardware investment for the enterprise is reduced, and shortcomings of existing network based location specific services are overcome.

Abstract: A generic RFID reader is provided that can function across a large range of computing devices including mobile computing devices, without customization or with minimal customization.

Abstract: The use of bi-stable display technology in electronic signage systems introduces non-volatile content. As a result, incorrect pricing may be displayed during times of system failure such as battery removal, electronic signage relocation, loss of network connectivity, battery exhaustion, etc. Such failures are detected, and the content is invalidated upon occurrence of a failure.

Abstract: A generic RFID reader is provided that can function across a large range of computing devices including mobile computing devices, without customization or with minimal customization.

Abstract: An electronic sign includes a bi-stable display portion to display primary content such as price, type of offer, etc. and another secondary display portion to display secondary content such as enterprise name, logo, eye-catching message, etc. Enterprises are enabled to adhere to their organization's color theme while conveying secondary information. Secondary content may be fixed content or may be selected from a predefined set of content. The presently described electronic sign uses a passive medium to display secondary content along with a bi-stable display for displaying primary content, resulting in an effective, low cost solution.

Abstract: Readily available mobile computing devices and electronic display signs that are associated with particular locations are used to provide enhanced location specific services to customers in a secure manner. A customer at enterprise premises can access the available services published by the enterprise by capturing information from an electronic display sign using an authentic mobile computing device application. Non-reproducible content is displayed on the electronic display signs to enable authentication of a mobile computing device application, where the mobile computing device application once authenticated acts as a trusted end point to publish the enterprise services. Hardware investment for the enterprise is reduced, and shortcomings of existing network based location specific services are overcome.