Abstract: Methods, computer readable media, and devices for a generic framework using assignment and context data constructs to provide a customized experience are disclosed. One method may include retrieving a first user context, including a set of user key:value pairs and information identifying a shopping location, based on a first user request received by a commerce platform, identifying a first assignment, including a set of assignment key:value pairs, information identifying an assignment location, and a set of assignment experiences defining a shopping experience, based on the first user context, and presenting the shopping experience to the first user. The method may further include retrieving a second user context based on a second user request, identifying a second assignment based on the second user context, and presenting a second shopping experience based on the second assignment.

Abstract: Systems and techniques for automated identification of promotions for use by users of a computerized commerce platform are provided. Historical data on the success of prior-implemented promotions is used to identify new promotions to suggest to a user.

Abstract: A first data item is encrypted at a client device using a first encryption key. The encrypted first data item is included in a data object. A second encryption key is received at the client device from a key management device. The first encryption key is encrypted using the second encryption key. The encrypted first encryption key is included in the data object, and the data object is stored at a storage device.