Abstract: A method of and apparatus for creating and producing printed card products such as greeting cards for various applications, whereby a customer can select a card product for a desired application and customize or personalize certain portions of the selected card product. A terminal area or kiosk is provided at which the customer selects from a monitor screen display one of a number of different general applications for which he/she wants to obtain a card product. Upon entry of the selection via, e.g., a transparent touch-sensitive plate on the monitor screen, one or more pre-stored groups of card product design formats pertaining to the selected general application are determined, and further inquiries are made via the monitor screen to elicit certain information relating to a specific use or application for the desired card product.