Abstract: A system and method of generating social networks within a virtual space, wherein the virtual space may be defined by the geographic location of the user or a metric based on a user attribute. The present invention permits a user to establish the outermost geographic boundaries of a virtual space, in which the user may establish a communication link for the purposes of social networking. The present invention allows for fixed and user-defined virtual space in which both permanent and terminable social networks may be created. Permanent virtual spaces provide the convenience of archiving and searchable review. The present invention allows for a user to be assigned to an existing virtual space based on a metric, or for a new virtual space to be created for a user based on a metric.