Patents by Inventor Scott D. Kalter

Scott D. Kalter has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Online media exchange
    Patent number: 7962363
    Abstract: A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
    Type: Grant
    Filed: November 22, 2002
    Date of Patent: June 14, 2011
    Assignee: Yahoo! Inc.
    Inventors: Dorab Patel, Scott D. Kalter, Uzi Eliahou
  • Online media exchange
    Publication number: 20040103024
    Abstract: A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
    Type: Application
    Filed: November 22, 2002
    Publication date: May 27, 2004
    Applicants: Matchcraft, Inc., Overture Services, Inc.
    Inventors: Dorab Patel, Scott D. Kalter, Uzi Eliahu